After nearly six years working on environmental and sustainability issues, shifting focus to the burgeoning animal welfare movement was a natural next step, especially given my interest in supporting conservation efforts, ecosystem preservation and reporting on the poaching and wildlife trafficking crises. Joining Lerer Ventures to help build and launch The Dodo allowed me to pursue these interests, while also learning valuable experience about early-stage startups. I joined in November to build up our social media presence and voice as we neared launch. In November and December, I gave input on editorial, as well as product. I helped collaborate with our team at Rebel Mouse on how we'd use their innovative tools to grow and engage The Dodo Community.
After launch, my focus shifted to building relationships with major non-profit organizations focused on animal issues to introduce them to The Dodo, explain our mission and recruit them to become contributors to The Dodo Community. These include groups such as the The Nonhuman Rights Project, The ASPCA, The Humane Society of the United States, PETA, Mercy for Animals, The Nature Conservancy, International Fund for Animal Welfare, Animal Legal Defense Fund, Oceana, Conservation International, Animal Defenders International, Mission Blue and many others. As a result, The Dodo is now the world's best destination for not just the reading important animal news, but also for discovering how the leading organizations in this movement are working to help animals.
My other responsibilities included strategic outreach to media and non-profit partners, monitoring real-time reader behavior and analyzing daily and weekly stats to ensure the best performance of our editorial content, creating our daily newsletter and providing strategic input to social media and editorial teams.